In 1995, a year before Hisatake gave ruler-ship of the company over to Michael Ciravolo, the company released the S Series Schecter guitar models of electrics and basses.
Once again Schecter was focusing on developing custom high-end instruments. Upon purchasing the company, he immediately relocated it back to California and set it back to its roots. Schecter Guitar Research was sold in 1987 to Hisatake Shibuya, a Japanese entrepreneur who had also began his business by selling replacement parts. The investors later moved the company to Dallas, most of the employees didn’t, which resulted in mass-produced guitars with sub-par quality. There was, however, a rising problem in quality despite the efforts to try to build up Schecter’s reputation for quality. Although Townshend never endorsed this model, it was known unofficially as the “ Pete Townshend” model. Under Texan ownership, the company introduced several new guitars models one of them was a Fender Telecaster -style guitar akin to the one built for Pete Townshend. Pete used these guitars up until 1988, but the early custom models were built only until 1983, when the company was sold to Texan investors and moved to Dallas. Schecter guitars became famous the same year when Pete Townshend of The Who started using a Schecter guitar in his on-stage performances. In its starting years, the company sold guitar parts to companies such as Fender, but eventually started to produce its own high-end custom guitars in 1979. The name comes from David Schecter, one of the founders of Schecter Guitar Research. Schechter began as a mere guitar repair shop back in 1976 when it was founded.